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Wine MBA at the Royal Agricultural College

This show was published 18 January 2008

Overview

Nikki Garrett runs wine modules as part of the Wine MBA at the Royal Agricultural College, Cirencester. We find out what's involved in this course that equips graduates for careers in the wine industry, from vineyard management to wine retailing.

The Royal Agricultural College Wine MBA is a post graduate wine business management course for both UK and international students. It combines a normal business management course of 7 core modules linked in with wine modules. Nicky Garrett runs the Wine Industry module and the Wine Study Tour. The tour is normally a week spent visiting a European wine region. Students taste wines and look at their vineyards but they concentrate on business strategy - how wineries market their wines and which markets they go into. After the tour they write up a project offering solutions and strategies to help wineries develop their business. The Wine Industry module brings in speakers from different parts of the trade to give students an idea of how the business sector works and the opportunity to network.

The full-time course is 15 months from October into January of the following year. They are looking at introducing a part-time course for people who want to continue working in the industry.

Students are from a broad spectrum of backgrounds but mostly fit into 3 categories, from people already in the trade, those seeking a career change to wine hobbyists. They typically range in age from 25-50. Many have already studied with the Wine & Spirit Education Trust (WSET).

The other wine modules are Wine Business Planning, Viticulture and Vinification and the Dissertation. For more information visit www.royagcol.ac.uk

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The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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