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Wine News

Bag-in-box wine container shortlisted as Australian beauty

Australia’s bag-in-box wine container has been shortlisted in a poll to find the country’s most iconic design. The four-litre wine-packaging device – sometimes humorously referred to as an ‘alcoholic’s handbag’ – is up there on Home Beautiful magazine’s online list, along with other Aussie designs such as the Ford ute, Speedos and the Hills Hoist clothesline.

The magazine’s editor, Wendy Moore, said some design purists might 'baulk' at the inclusion of such an item, but added, ‘These quintessential designs really shaped the way Australians lived and socialised.’