Wine price index revealed

The latest Pour Index data reveals that wine lovers in the world’s wealthiest countries pay an average of around £8.20 for a mid-range bottle, roughly in line with global trends and close to what most Europeans spend.

A new comparison of the top ten OECD economies, using Data from Numbio, shows that Germany and Italy offer the best value, at just over £5 a bottle, while the UK and France sit around £6–£8. Canada and Australia reach £9–£10, and prices soar in South Korea (£13) and the US (£11).

Across Europe, prices remain more modest, averaging about £6.20, reflecting lower taxes and strong domestic production. The findings suggest that, despite higher duties in markets such as the UK and Nordic countries, the cost of a decent bottle for consumers in major economies remains reassuringly typical.

Rank Country Mid-range Bottle (£ 2025)
1 Germany £ 5.21
2 Italy £ 5.22
3 France £ 6.09
4 Japan £ 6.39
5 United Kingdom £ 8.00
6 Mexico £ 8.13
7 Canada £ 9.64
8 Australia £ 9.72
9 United States £ 11.25
10 South Korea £ 13.02