UK wne drinkers are buying more £6-7 wines
We’re obviously seeing the benefits of spending £6 to £7 on a bottle of wine if supermarket sales are anything to go by. Sales at this price were up 27 per cent in supermarkets in the past year, making it the fastest-growing price band in the UK. According to recent figures released by market analyst Nielsen, the top-selling wine (excluding own-brands) was the French Blason de Borgogne brand, which sold nearly 70 per cent more bottles. Second was Spain’s Campo Viejo Reserva Rioja, while Brown Brothers came top of the Australian labels. And it’s no wonder drinkers are happy to spend a bit more than the average selling price when £6 to £7 virtually guarantees a good-quality, fruit driven wine.