67 Pall Mall expands clubs

67 Pall Mall plans to open its first Middle Eastern club in Dubai in early 2027, taking over an existing restaurant space in Zaha Hadid’s striking Opus building as it continues its international expansion.

The 12,000 sq ft site in Business Bay will feature extensive dining and lounge areas, private rooms, terraces and a 20-metre wine tunnel. The club expects to offer around 800 wines by the glass, spanning 45 countries.

Founded by Grant Ashton, 67 Pall Mall combines private membership with restaurants and an extensive fine-wine selection. Its business model relies on annual subscriptions, supplemented by food and drink sales, while keeping wine margins exceptionally low to encourage members to explore more expensive bottles.

Existing clubs operate in London, Verbier and Singapore, with a Hong Kong presence. Further projects in Shanghai, Melbourne, Bordeaux and Beaune are under development, although several have suffered significant planning and construction delays. Dubai is expected to open ahead of Shanghai in 2027.