UK Wine Show 221 Rexam Wine Cans with Graham Fenton
This show was published 20 August 2010
Rexam is the largest two piece can manufacturer in the world and has been experimenting with packaging wine in aluminium cans. We find out how sales in Europe are growing and how the can opens up opportunities for wine producers to target new markets, new channels and new, younger consumers. We hear about the benefits of cans over glass and PET, such as convenience and recyclability, and how the can is suited to a range of different drinking occasions - think picnics in parks, outdoor events and even on aeroplanes!
The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.