Prosecco laws leave M&S without fizz
A new EU law that came into force in August last year has caught out Marks and Spencer with their Rosecco brand. The legislation was created to protect the name Prosecco and now Prosecco can only be used as a term to describe a wine from the DOC and DOCG regions in Italy. Although Prosecco is in fact a grape variety it can no longer be used by producers outside the region.
Producers making Prosecco from outside the DOCG and DOC region will have to use the new grape name Glera (an ancestor of the Prosecco grape) on their labels instead.
Marks and Spencer is the first UK retailer to be hit by the new regulations with 14,400 bottles of its Rosecco brand confiscated before being shipped from Italy.