British wine rides on the coat tails of English wine!
Sales of British wine made from imported grape juice are booming according to a report published in The Grocer magazine and are now worth £23 million a year with sales up by more than 50% in the past year. British wine can be purchased for as little as £2.99 a bottle, while imported wines have been hit hard by currency fluctuations prices have been rising. Wine importer PLB say that consumers are substituting traditional foreign wines with British-made in the sub-£3 wine category. But be careful - British wine is not the same as English wine and UK producers say there is widespread confusion amongst consumers as to the differences. English wine is made only from grapes grown in England while British wine is fermented and bottled in the UK from imported grape juice. Julia Trustram Eve at English Wine Producers pointed out that consumers wanted to be patriotic but risked being disappointed by British wines, thinking they are drinking English.