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Canadian wine in bag-in-box is same as bottle but different

A winery in British Columbia (B.C.), Canada, is to lose the prestigious B.C. Vintners Quality Alliance (VQA) designation for wine it will be packing into bag-in-box instead of bottles. Summerhill Pyramid Winery has made the move for environmental reasons as boxed wine stacks more efficiently into trucks, reducing transportation and fuel costs. But industry rules state that the VQA status for wines that are 100 per cent from B.C. only applies to bottled wine.

The company will be appealing to the B.C. Wine Authority for the law to be changed regarding what can be considered VQA. Their bag in box is twice the price of most wine boxes on the market and the wine comes from the same tanks that fill the B.C. VQA bottles that sell for 20 to 30 dollars a bottle.