Canned wine moving mainstream

Canned wine is no longer just a trend - it’s reshaping how and where people enjoy wine, and the quality is rising to meet demand.
Once dismissed by traditionalists, canned wine is now the fastest-growing segment in U.S. wine sales. Brands like Maker, Just Enough, and Los Cuernos are drawing younger consumers and casual drinkers with convenient, quality offerings. We're reaching audiences who weren't buying wine before, says Sarah Hoffman, co-founder of Maker.

Market growth backs this up: the global canned wine sector was valued at $112.9 million in 2024, with projected annual growth of 11%.

Technical director at Maison Mirabeau in Provence, Guillame Cordonis, told the UK Wine Show We prefer the alternative format of cans for our rose wines, than bag in box, because the shelf life of a can is far superior.

In the UK, premium branded wines from the Canned Wine Company in Bath and Copper Crew in Cambridge, as well as easy drinking brand NICE, are all growing strongly.

Cans are a compact, eco-friendly and versatile packaging format that allow for bold branding, with a lower carbon footprint than bottles, and a smaller serve size that can be sold at stadiums, concerts and events. Their lower weight makes them suitable for taking on flights, camping trips and picnics.