The rise of Rosé
Sales of Rosé wine have grown by 21.4% in value in the past year according to the Wine & Spirit Trade Association show. Volume has risen by 18.4%.
This is striking when compared to the fact that sales of other wines in bars, clubs and restaurants are down over the course of this year.
Several factors may have boosted it's popularity; 1) The recent good weather and 2) a growth in the £6 - £7 and £9 - £10 ranges suggest that whilst consumers may be cutting back elsewhere the attraction of a better bottle of wine at home is tempting the wine drinker to spend a little more.
There had also been a recovery in Champagne with the off-trade ahead by 12.5% in volume and 7.7% in value.