Lisa McGovern Wine Australia

This show was published Friday, January 29, 2010

Overview

Lisa McGovern is regional director of Wine Australia for the UK, Europe and Ireland. We find out about the strategy and plans for the promotion of Australian wine.

Lisa's role covers consumer and trade promotions and press relations for Wine Australia in the UK, Europe and Ireland. The current emphasis is on new regions and varieties as part of the Regional Heroes programmes which launched 2 years ago and came out of the Directions 2007 report. The programme focuses on driving awareness for 15 regions paired with the varieties they are best known for. All are specific GIs (geographical indications) and the idea is to provide a framework for understanding regionality within Australia.

Subscribe

Using XML subscription or through Apple Podcasts or Spotify or wherever you normally listen to podcasts.

Sponsorship

The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.

Support us on Patreon

If you are a regular listener, do consider supporting the UK Wine Show on Patreon. You can pledge a monthly payment, equivalent to a cup of coffee or very small glass of wine!

Become a Patron!

Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.