Rexam Wine Cans with Graham Fenton
This show was published Friday, August 20, 2010
- Rexam Wine Cans with Graham Fenton
Overview
Rexam is the largest two piece can manufacturer in the world and has been experimenting with packaging wine in aluminium cans. We find out how sales in Europe are growing and how the can opens up opportunities for wine producers to target new markets, new channels and new, younger consumers. We hear about the benefits of cans over glass and PET, such as convenience and recyclability, and how the can is suited to a range of different drinking occasions - think picnics in parks, outdoor events and even on aeroplanes!
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Music
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.
