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James Scott of Bibendum Wines on consumer taste preferences Part 1

This show was published 10 November 2011


James Scott is the market insight manager at Bibendum Wines and has worked with Tim Hanni to develop a system for categorising wines according to consumers' taste preferences. There are four tasting groups: Hyper-sensitive (supertaster), Sensitive (taster), Tolerant (non-taster) and a fourth which is Sweet and sits above hyper-sensitive. James tells us how wines are then categorised into groups which will appeal to the different consumer tasting groups and how, in a retail environment consumers might take a taste test to find out which wines they are most likely to enjoy.


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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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