James Scott of Bibendum Wines on consumer taste preferences Part 1

This show was published Thursday, November 10, 2011

Overview

James Scott is the market insight manager at Bibendum Wines and has worked with Tim Hanni to develop a system for categorising wines according to consumers' taste preferences. There are four tasting groups: Hyper-sensitive (supertaster), Sensitive (taster), Tolerant (non-taster) and a fourth which is Sweet and sits above hyper-sensitive. James tells us how wines are then categorised into groups which will appeal to the different consumer tasting groups and how, in a retail environment consumers might take a taste test to find out which wines they are most likely to enjoy.

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