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James Scott of Bibendum Wines on consumer taste preferences Part 2

This show was published 18 November 2011

Overview

James Scott is the market insight manager at Bibendum Wines and has worked with TIm Hanni to develop a system for categorising wines according to consumers' taste preferences. In this second interview with James we talk about trials in 6 Waitrose stores in which 3 stores have had new signage and invite consumes to take a 'taste' test with 3 questions about salt, coffee and bitterness. The preliminary results of the trial show it has been a success with a greater amount of esoteric wines being sold and shoppers being more experimental with their wine purchasing.

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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.

Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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