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ThirtyFifty - Hens

Bruno Paumard of Hansen on Gobi Desert wines

This show was published 25 October 2013


Bruno Paumard was born in France in the Loire valley but is now living in China, based near to the Gobi desert, Inner Mongolia in the north of China, a region 3 times as big as the UK and mostly desert. The wine region is in the south by the Yellow River and water comes from neighbouring Tibet. Its mainly red grapes that are planted - the Chinese grape, Cabernet Gernischt, Cabernet Sauvignon and Merlot but also some Semillon and Riesling. Bruno's winery is called Hansen and they produce 2 million bottles a year. Bruno explains how the traditional Chinese toast is now made with red wine instead of rice wine and how that is helping to grow the consumption of wine. In France the consumption of wine is 59 litres per capita whereas in China its 1.3 litres, but the population is so huge it translates to big volumes and demand is growing. For more information on Bruno visit


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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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