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Prof Charles Spence on the Psychology of Buying Wine

This show was published 24 January 2014


Professor Charles Spence from Oxford University talks to us about research and studies into the psychology behind buying wine. Factors such as music and lighting play an important role in changing our perception of quality and drive our decision-making at point of sale.


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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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