Prof Charles Spence on the Psychology of Buying Wine

This show was published Friday, January 24, 2014

Overview

Professor Charles Spence from Oxford University talks to us about research and studies into the psychology behind buying wine. Factors such as music and lighting play an important role in changing our perception of quality and drive our decision-making at point of sale.

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Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.