Prof Charles Spence on the Psychology of Buying Wine
This show was published Friday, January 24, 2014
- Prof Charles Spence on the Psychology of Buying Wine
Overview
Professor Charles Spence from Oxford University talks to us about research and studies into the psychology behind buying wine. Factors such as music and lighting play an important role in changing our perception of quality and drive our decision-making at point of sale.
Subscribe
Using XML subscription or through Apple Podcasts or Spotify or wherever you normally listen to podcasts.
Sponsorship
The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.
Support us on Patreon
If you are a regular listener, do consider supporting the UK Wine Show on Patreon. You can pledge a monthly payment, equivalent to a cup of coffee or very small glass of wine!
Music
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.
