Prof Charles Spence on how music affects our perception of wine

This show was published 14 February 2014

Overview

Prof Charles Spence tell us about the university's research into how different types of music affect how we enjoy wine and how getting the right music matched with the right wine can actually enhance our drinking experience. We explore how higher pitch sounds bring out different flavours in wines compared to lower pitch sounds and how the easiest tastes to match are sweetness (high pitch) and bitterness (low pitch, brassy sounds). This something we learn as humans from birth, but tastes we acquire later in life e.g. sour, salty, are more difficult to find music matches for. All this research is being used by high-end, exclusive bars and restaurants to create the ultimate multi-sensory experience for guests.

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Sponsorship

The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.

Music

The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.