Andy Smith of Accolade Wines on forecasting Part 2
This show was published 13 June 2014
Andy Smith, UK finance director for Accolade Wines Europe, talks to us about future plans and how consumer trends are used in forecasting and how through portfolio management, the company hopes to anticipate what their consumers want - not just in terms of wine styles but the packaging and different unit sizes. Current trends include the comeback of Chardonnay and a new variety, white Grenache, and for the future, Accolade has quite a number of products in the NPD pipeline.
The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.