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Richard Bampfield MW on supermarkets and Lidl

This show was published 29 January 2016


We discuss wine retailing over the last decade and how price has been driving competition. The market has been disrupted in the last couple of years with the growth of discounters Aldi and Lidl. Particularly in wine retail where both stores have come in with a very different proposition to the mainstream supermarkets, with much smaller ranges of different products to select from. In fact, Lidl's core wine range is only 50-60 lines. However, 4-6 times a year Lidl run a themed Wine Cellar promotion with a limited selection of 20-30 wines. These wines are bought in limited quantities so that when its gone, its gone.
Richard's role at Lidl involves tasting these Wine Cellar Selection wines, writing tasting notes and scoring them.

UK Wine Show 464 Richard Bampfieldon Supermarkets and Lid 29Jan2016 Interview Only


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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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