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The Swedish wine market with Sara Norell

This show was published 07 June 2019


Sara Norell talks to us about the Swedish wine market which is dominated by wines from Italy (biggest share at 25% of all wines) and France at number 2 with 14% of volume sales. Value share is about the same between Italy and France. We also talk about wine packaging formats such as bag in box which has environmental benefits and can help with responsible drinking encouraging consumption of just the one glass vs a whole bottle. There are around 100 wine producers in Sweden, but only a handful of commercial wineries. They're producing mainly white wines (Solaris), some red (Rondo) and now some sparkling wine is also being made.


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The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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