English Wine Week with Julia Trustram-Eve of Wine GB
This show was published 18 June 2021
Julia Trustram-Eve of Wine GB talks to us about English Wine Week from Saturday 19th June to Sunday 27th June. Bob Lindo in 1995 came up with the idea for English Wine Week to encourage people to visit vineyards and try English wine. The two main objectives are to spread awareness for English wines and secondly to encourage people to buy. Welsh vineyards have their own Welsh Wine Week, but used to be a joint promotional week with England.
Last year online and social media promotions going on including Waitrose and The Wine Society with boxes of mixed wine. These retailers are reporting high levels of y-o-y growth of English wine, as are M&S, Majestic and Sainsbury's and not just in sparkling but in still wine sales.
Fenwick's in Canterbury has an English wine takeover with tastings and events throughout the week, letting you taste before you buy. At vineyards across the country there are masterclasses and tastings. There's also new wine trails in Wiltshire covering 3 vineyards and the Yorkshire wine trail in the North of England with around 10 local vineyards taking part. Go to www.winegb.co.uk for details of what's on.
English wine tourism has taken off massively in recent years, reflected in the 9 million vines that have been planted in the last 5 years, near to a 70% increase in the planting area.
The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.
The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.