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The Carbon Footprint of When in Rome wines with CEO Rob Malin

This show was published 25 February 2022


Rob Malin, CEO of When in Rome, talks us through the carbon footprint of the different packaging formats they use. Bag-in-box packaging (excluding the wine) generally has a CO2 footprint that is 10 times lower than that of a single-use glass bottle. Bag-in-box has a plastic liner to preserve the wine. The plastic is recyclable but the tap is not. Aluminium cans are 4 times less vs single-use glass bottle. Rob explains how they have been unable to package some premium Italian wines in bag-in-box such as DOCG wines where the rules only allow the wines to be bottled in glass.

When in Rome publish the carbon footprint for each product on the packaging to inform the consumer and be transparent. Their wines are shipped to the UK from Verona in Italy via train which helps reduce the footprint. The wine for cans is bulk shipped but the bag-in-box is filled in Italy.


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The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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