Facebook starts selling wine in US through gift store
Wine producers in the US have started selling their wines on Facebook via the Facebook gift store its been reported this week. The new gifts section is available on the Facebook app for iPhones and Android phones and with each wine sold Facebook, the winery and ShipCompliant all get a percentage of the sale. The share each receives will not be publicly disclosed.
Among the wines available are Robert Mondavi, Clos du Bois and Wild Horse, all of which are owned by drinks giant Constellation.
A smaller winery Blackbird Vineyards in Napa Valley has been selling three to four orders a day, with each order ranging from one to three bottles. Once an order is placed, the recipient is sent an email message. If they accept the gift and share their postal address with Facebook, the wine arrives at their door several days later.