New labels for Villa Maria
Following global consumer research, New Zealand's iconic winery Villa Maria is rebranding and refreshing the labels for their entire range of wines. The first of the new labels will appear on bottles of the 2013 vintage Villa Maria Private Bin Sauvignon Blanc and will be on shelf from mid-July.
Research showed that their old packaging didn't reflect their New Zealand heritage enough. The new capsule on Private Bin and Cellar Selection wines now profiles the mountain range that is the backdrop for Villa Maria’s scenic Seddon Vineyard in Marlborough. The labels also feature the red ‘V’, a stylized version of a medal ribbon and regal crown which symbolizes the passionate pursuit of quality.
Villa Maria Founder and Owner Sir George Fistonich said 'We’re proud to be entirely New Zealand and family-owned and making premium quality wine remains our focus. We’re very excited that our new label has coincided with what has been an outstanding vintage.'