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Wine News

Bordeaux new Cité du Vin, what's in a name?

Plans were uncorked this week to rebrand Bordeaux's cultural centre and museum. Originally called Cité des Civilisations du Vin they will now simply be known as Cité du Vin. The logo will also be redesigned to reflect the simpler name. Research showed the previous name was too long and difficult to pronounce. The museum which is expected to receive between 350,000 and 500,000 visitors per year is also to have a structural makeover. Quite a costly makeover as it turns out as it was reported in December that the project was over budget by 14million euros!