Bordeaux embraces claret
A new term 'Claret de Bordeaux' is to be used as a commercial brand name for wines under AOC Bordeaux, AOC Bordeaux Superieur and AOC Cotes de Bordeaux appellations where typically the styles are light and fruity and easy to drink, similar to the original claret enjoyed by the English for centuries.
The term has fallen out of fashion, but is generic term for Bordeaux red wine from Bordeauc and is derived from the word 'clairet’ or clear. A spokesperson for Bordeaux trade body the CIVB said the aim is to re-invigorating the everyday drinking category of Bordeaux wines. Claret has never been an official term and has never been used by the French.