Fever increases for tonics
A G&T in the UK traditionally meant Gordons Gin with Schweppes Indian Tonic water. But there has been a huge growth in the Gin market sector in the past couple of years, with more producers on the scene and consumers willing to experiment with different brands. Whilst this has been happening Fever Tree have entered the market and if you look at any mixer shelf in supermarkets it now definitely has a big presence. Its full-year UK sales growth is predicted to be 95% and the UK is its largest market. This comes on the back of a trend for consumers to make their own home-made premium cocktails. The UK based Fever Tree distributes to over 50 countries worldwide. Certainly its our preferred tonic in ThirtyFifty gin tastings.