Lidl looks to Eastern Europe for Value Wines
Lidl has joined Majestic looking for bargains in Eastern Europe. Hungary in particular appears to be the saviour of cheapish decent wines. Lidl plans on adding 15 Hungarian wines – six white, five red, 1 rose, two dessert and one sparkling Tokaji from the 27 July. Caroline Gilby MW and Eastern European expert told drinks business she was keen to expand the Hungarian wines to incorporate wines from Romania and Moldova which were showing potential and Croatia, Slovenia, Macedonia and Bulgaria in the longer-term.