Wines of GB unveil new brand identity

The new Wines of Great Britain industry body has launched its new branding and logo to the wine trade this week. You may recall the two English and Welsh wine industry associations, the United Kingdom Vineyards Association (UKVA) and English Wine Producers (EWP) recently combined to become Wines of Great Britain or Wine GB.

The new logo will make its first public appearance during Wines of Great Britain AGM on the 25th April 2018 and those of us in the trade will see it at the Wines of Great Britain Trade & Press Tasting the next day. The branding will follow through to English Wine Week/Welsh Wine Week from the 26th May to 3rd June.

There has been a mixed response on social media, with industry figures taking to Twitter to vocalise their opinions. Jamie Goode and Sarah Abbott MW went as far as to liken the design, which features the Union Jack, to UKIP and Britain First. Other commentators such as Gavin Quinney, writer for Harpers and JancisRobinson.com, think Wine GB is the wrong name for the trade body, given that the legal meaning of British wine is effectively wine made in the UK, from imported grapes.