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Wine News

Apprentice star selling ice wine, but has it been sweetened by Lord Sugar?

Jackie Fast, currently competing on BBC’s Apprentice, has launched a Canadian Ice Wine this week in London.

The Wine & Spirits Show on the 12th and 13th October was the first opportunity to try Rebel Pi, an Ice wine made from Roussanne grapes from a single vineyard in the Okanagan Valley, British Columbia.

Jackie was reported in The Drinks Business as saying “Following the sale of my last business, I wanted to take everything I learnt and apply it to a completely new industry. Wine has always been a passion and the fact that the drinks industry is incredibly competitive is what made my foray with this business that much more attractive. I am delighted to launch REBEL Pi with the aim to disrupt the wine industry, much like I did with the sponsorship industry.”

The price for REBEL Pi, is a disrupting £139 a bottle.

The Apprentice was recorded earlier in the year, so Jackie does of course know who won. The question is, could her Ice Wine have been sweetened by a little Sugar investment?