Whether you had a dry, damp or try January, sales of no/low alcohol surged last month

With 27% of UK drinkers cutting their consumption in January, according to a you gov survey, there have been different ways to approach 'dry' January.

Dry January, is cutting alcohol out altogether, damp January is cutting back rather than abstaining, such as not drinking the night before work or so-called school nights. Try January suggests looking for unusual wines and beers, and lower alcohol options.

Majestic announced this week that sales of no/low wines were up 52% this January compared to last year. German wines, in particular, enjoyed a jump in sales of 22%, with its crisp, white wine styles with lower alcohol which sit in the sub-8% abv category.

The big winner though was beer, with no/low alcohol sales up 312% this January, dominated by international brewers such as Heineken and Brew Dog.