Yellow Tail the strongest wine brand, in this year’s Global Wine Brand Power Index
Yellow Tail leads pack and along with Jacobs Creek, another Australian wine, in the top 10. Chile has the most brands in the top 10 at 3.
Wine Intelligence's Global Wine Brand Power Index ranks wines based on feedback from over 25,000 wine consumers in 25 markets. The top 10 are:
1/ Yellow Tail Australia
2/ Casillero del Diablo Chile
3/ Jacobs Creek Australia
4/ Gallo Family Vineyards USA
5/ Barefoot USA
6/ Cato Negro Chile
7/ J.P.Chenet France
8/ Mouton Cadet France
9/ Santa Carolina Chile
10/ Torres Spain
This year’s list of countries was expanded to include the opinions of consumers in Argentina, Italy, New Zealand, Russia and Singapore.