Carlsberg sets drinkers on a voyage of wine discovery
Lager lords Carlsberg have launched a range of wines, so one has to ask the question, are they probably the best wines in the world? ‘Obviously!’ enthused UK wine buyer Louise Boddington.
They are definitely designed to be consumer-friendly, with their simple labelling showing country of origin, region and grape variety, along with tasting notes. The 15 wines feature the key grape varieties from eight Old and New World countries, including, for example, a Spanish Tempranillo, an Italian Pinot Grigio, a Chenin Blanc and a Pinotage from South Africa and a Chardonnay and Zinfandel from California. There are also a couple of Sauvignon Blancs – from Chile and France – because it is such a popular grape with drinkers, said Louise. And, of course, there’s a rosé, so Carlsberg has all the wine colours covered.
Called Invenio, which means ‘to discover’ in Latin, this bar-brand-only range has been selected to be ‘fresh and vibrant, with plenty of the immediate youthful fruit that today’s wine drinkers expect’, says Carlsberg. Now that is probably the best sort of wine to keep consumers happy in their local.