Vinarchy unites Accolade and Pernod Ricard wine division

Australian Wine Holdco Limited (AWL) has completed its acquisition of Pernod Ricard’s wine brands, combining them with Accolade Wines to launch a major new global player: Vinarchy.

Announced on 30 April 2025, the merger brings together iconic names like Jacob’s Creek, Brancott Estate, and Campo Viejo among a total of around 150 brands. AWL plans to streamline the portfolio to around 100 brands over time.

Vinarchy now controls 11 wineries across Australia, New Zealand, Spain, and South Africa, producing more than 288 million litres of wine annually. While Pernod Ricard will continue distribution temporarily, it will shift focus to spirits and Champagne. Former Accolade and many Pernod Ricard wine employees are expected to transition to Vinarchy, which is currently chaired by Ben Clarke and is finalising its CEO appointment.