Campo Viejo gets £1m ad spend
Keep an eye out for Campo Viejo of Rioja, an ad is coming your way soon. Campo Viejo is owned by Pernod Ricard, the world's second biggest wine company and is being promoted with a £1 million ad campaign in London and South East England.
Ads will run at train and tube stations and on 33 London taxis, as well as online on the Times, Telegraph and Guardian websites.
The Campo Viejo brand has been growing at 14% in volume and 15% in value. Pernod Ricard say Campo Viejo is a strategic priority for the company in building brands that will succeed in the long term.