Top Bordeaux prices crumble as drinkers diversify
Bordeaux prices fell by 7.5% in quarter three, as buyers reject expensive ‘hyped up' newer vintages and turn to other markets, according to trader of first growths, Bordeaux Index.
Buyers are turning away from established favourites like Châteaux Lafite and seeking wines that offer better value for money as well as looking for a variety of different wines to purchase. Some traders see this not as a bursting bubble but market diversification.
Proof of the market's diversification can be found in a massive rise of sales for the rarest and most premium Burgundy wines and the Bordeaux ‘super seconds'. These wines are benefiting from renewed attention from Asia. In particular Domaine de la Romanée-Conti is proving popular in Singapore and China.