BOOKINGS: 020 8288 0314

Refreshingly fun tasting events
ThirtyFifty - Hens

Prof Charles Spence on the Psychology of Wine Pricing

This show was published 31 January 2014


We explore the concept of end-anchoring and how that effects our judgement of how wines are priced and changes our perception of value when wines are promoted. Interestingly in blind tastings people generally cant predict the price of a bottle of wine but if they are told its an expensive wine the perceived pleasure they experience will be higher, even if in fact the wine is only a £5 bottle!


Using XML subscription or through the iTunes Store


The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

Follow Chris on twitter
xml subscription
itunes RSS feed

Subscribe to the show

A perfect birthday gift
for wine loving
friends and

From £39
per person