Barossa gets investment in low and no tech

Treasury Wine Estates (TWE) has opened a cutting-edge $15 million facility in South Australia's Barossa Valley, dedicated to producing innovative low and no alcohol wines with full flavour and mouthfeel.

The state-of-the-art plant uses world-first, patent-pending technology to preserve the flavour, aroma and texture of wine while removing alcohol – tackling the long-standing taste barrier for consumers. It follows a $165 million winemaking upgrade in 2022 and strengthens the Barossa’s global standing in premium and innovative winemaking.

The facility will support global brands including Squealing Pig, Pepperjack, 19 Crimes and Wolf Blass, and launch a new lower-ABV range, Sorbet, in partnership with Endeavour Group this October.

TWE's Kerrin Petty described the development as “world-leading,” while Wine Australia and Barossa Council officials hailed it a milestone. With the no and low alcohol wine market forecast to grow 5% annually, the future of mindful drinking looks promising.