Naked Wines pulls out of Australian Northern Territory due to minimum pricing
Australia’s Northern Territory has joined Canada, Scotland and Wales by setting up a minimum price for all alcoholic beverages. Naked Wines, the online retailer who supplies wines in the UK to Scotland and Wales, claims that in Australia it is too difficult to calculate the correct price to sell the wine.
Naked Wines wine director Mark Pollard told ABC Radio, Darwin 'the difficult thing for us is that every wine has a different alcohol level, so you have to have a calculation on every single wine to generate a price at what you should sell at. Obviously that’s a big impost for us, so we couldn’t justify spending the money.'