More Sparkle in the UK
UK drinkers are drinking more fizz - it's official. A recent report showed a 14.8% value increase in sparkling wine sales - that's 5 million extra bottles. But we're not all turning into Champagne Charlies the surge in this market sector is being driven by sales of Prosecco. Other sparkling categories are not enjoying an uplift though. Cava's growth has gone flat with sales only growing 0.1% in contrast to Prosecco's 74.6% surge in sales over the past year. Many retailers have cottoned on to this trend for premium alcoholic beverages and now stock high-quality own-label sparkling wines. Among those retailers benefiting the most are the discount chains such as Aldi and Lidl, where sparkling wine sales rose by 25.4% in the last year.
