Prosecco Consorzio applies for promotion

The Prosecco DOC di Conegliano-Valdobbiadene Consorzio has applied to the Italian government for promotion to the higher DOCG status to allow the best quality Proseccos to be recognised and to take advantage of the increasing sales and popularity of Prosecco. DOCG (Denominazione di Origine Controllata e Garantita), established in 1963, is the highest legal category of Italian wines.

At the same time, the basic IGT (Indicazione Geografica Tipica) level Prosecco grown in the lower plains will have to go though stricter quality control and some will be elevated to DOC status (Denominazione di Origine Controllata) while others will be demoted, losing the right to put 'Prosecco' on the label.

Today the Prosecco DOC produces 57m bottles of which 15m are exported worldwide.